Milk versus Plant-based Milk Products, How Sustainable are They?

When it comes to the dairy cooler of your market, there is no shortage of options. Not only is there milk, but almond, soy, coconut, and oat “milk.” Unless you are allergic or vegan (see below regarding lactose intolerant), choosing between these products could come to a choice of which product is the most sustainable. According to Nielsen’s Global Health and Wellness survey, 44 percent of Generation Z said ingredients sourced sustainably are very important in their purchase decisions, followed by Millennial (38%) and Generation X (34%) respondents.

When it comes to sustainability, each product affects the environment in different ways when it comes to greenhouse gases, but there are other factors to consider such as packaging, energy, transportation and other uses from the byproducts to make your milk. Some of the information below will assist when it comes to making a choice the next time you are at the market.

Cow Milk

There have been stories in the media regarding animal agriculture and its contribution to the greenhouse gas methane. According to the EPA, methane accounts for about 10 percent of the total of greenhouse gases emitted and of that total, methane production from cows accounts for 36 percent when including manure management. While methane is 21 times stronger than Carbon Dioxide (CO2), it stays in the atmosphere about 12 years versus 50 to 200 with CO2. Researchers are working to stem the amount of methane produced from cows by changing their diet and with microbes in wastewater facilities.

Another factor to consider is small dairy farmers. Despite efforts from the Trump administration to assist dairy farmers, the rate of small dairy farms closing is substantial. An online search of “dairy farm crisis” reveals not only the numbers but the effects on farmers’ mental health and their families. The closings also affect rural communities with a loss of dollars spent in those communities.

Other factors to consider for sustainability are that milk is not transported over long distances, their diets are not only forages but byproducts from the processing of other agriculture products. Cow manure is spread onto fields, bone and blood meal is used in some organic production. And as much as you probably don’t like to think about it, they are sold for ground beef, and they are several products that come from cows such as medicines, lubricants, leather and many ingredients in household products.

Almond Milk

Sales of almond milk have grown by 250 percent to 894 million dollars in 2015, according to Nielsen. When it comes to purchasing almond milk, the most significant sustainability issue is water. California is the largest producer of almonds and in the midst of a severe drought. It is estimated that it takes between 960 to 1,611 gallons of water to grow and process one liter of almond milk (this compares to 77 to 277 gallons for cow milk production).

Regarding greenhouse gases, almonds produce more Carbon Dioxide, but when compared to cows it produces less overall greenhouse gases. Any greenhouse gas factor is Nitrous Oxide (N2O) which almonds produced more due to fertilizer use. While N2O is not a significant greenhouse gas, accounting for 6 percent of total emissions, it is 300 times more potent than CO2. In a UCLA study conducted in 2016 analyzing the life cycle assessment comparing CO2 emissions, for every 1 liter of milk almond milk was much lower at 0.3637kg versus 1.67kg for dairy cows.

There are two other factors to consider when considering sustainability, transportation and lack of use for byproducts. Almond milk is transported across great distances to reach markets. Thus emissions from this factor could negate the difference in CO2 emissions. The manufacture of almond milk produces over 4.3 billion pounds of almond hulls per year. Some of that is being recycled for animal feed and bedding, which seems like a bit of irony since it is slowly replacing the cows, but there is still a large portion to recycle. While researchers are working on creating biomass for fuel, plants in California are closing. USDA researchers are also developing compostable bioplastics, but there is no timeline when it will come into fruition. While it would only make a small dent in the number of hulls, hard cider and IPAs are also being used to create craft brews from the hulls.

Soy Milk

As with almond milk, there are the same considerations when considering sustainability. According to a study conducted by David Pimentel of Cornell University, it takes about 14 calories of fossil-fuel energy to produce one calorie of milk protein (organic milk is 10 calories) versus 0.26 calories of fossil fuel for a calorie of organic soybeans. Based on these figures, soy is more energy efficient for protein as they both contain about the same amount. In regard to water use, it takes approximately 78 gallons of water to produce one liter of soy milk.

Other sustainability factors to consider are sourcing of non-GMO soybeans as most milk is produced with them. Despite a double-digit growth in the planting of these beans as compared to last year, the yield was expected to decline seven percent, according to Research and Markets. The study also states, “US organic soybean supplies are projected to be insufficient over the 2017/18 marketing year, as the flow of organic soybean imports has slowed significantly. Over the 2017/18 marketing year, the author expects US organic soybean imports to reach 15.1 million bushels, up only 1% y/y.” To meet the demand of soybeans needed for soy milk (along with organic animal feed), they would also need to be imported. This importation would not only add CO2 to the atmosphere, thus negating any savings. There are also fears of rainforests being cleared for soya production in Brazil. Also contributing to the CO2 equation is the transportation costs to markets of the finished soymilk.

Oat Milk

Oat milk is a relative newcomer to the alternative milk game, but its popularity is rising. While not available in most stores, oat milk gained popularity first in coffee shops. The biggest maker of oat milk is a Swedish company, Oatly. Rather than using the same process as other plant-based milk of using water to extract the “milk,” they use an enzymatic method. There are no facts as to the amount of water used in making the product or growing the oats. Currently, Oatly is selling the byproduct from making oat milk to a local pig farm. Over the objections of vegans, the company states this is the most sustainable option. As with other milk alternative products, there is a large amount of electricity in the production of these products and transportation contributing to CO2.

Other Plant-based Milk

In addition to those discussed above, there are several others that have the same considerations when it comes to the sustainability of the product. With cashews, most are produced overseas in Vietnam, India and Nigeria as the primary producers. With the shells and other byproducts, the question is are they used for biofuels or other purposes. Transportation in shipping containers, along with the electricity, water required and the treatment of workers should be considered. Coconut milk has the same issues as only a few countries grow coconuts and the destruction of native vegetation needed for demand. While rice milk is good for those with allergies, the paddies produce 20 percent of the total manmade methane into the atmosphere through a process called methanogenesis. Stefan Unnasch, a researcher with Life Cycle Associates, which was hired by Ripple, a maker of pea milk conducted a study and found that producing one liter of pea milk results in 387 grams of carbon dioxide emissions, one liter of soy milk, 397 grams of carbon dioxide.

Finding figures for factors other than production is difficult. Transportation accounts for about 11 percent of 8.1t CO2 e/y footprint for food production with an additional four percent from producer to retail. “Buying local” could lower this carbon footprint and a factor when buying any of these products. Having this information in one article will hopefully help with this decision as I have several links to give you further information.

 

 

 

 

 

*(The reason I don’t specify lactose intolerant is there are some dairy products that are tolerable including Lactose-free milk or Fairlife milk. Therefore, you can choose between all those mentioned).

 

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Changes in Latitude, Changes in Attitude: How the Social Judgement Theory will help with communicating about agriculture

No, this isn’t a column about the Jimmy Buffett song. I usually write about Informing urbanites about agriculture, but in my last post I asked the question, “What can agriculture communicators learn from this, and how can they craft a persuasive message that conveys what the industry is doing today?” “This” in the question is people will stay within their echo chamber because they do not want to create any dissonance.

Part of the problem of creating dissonance can be attributed to people’s attitudes and beliefs and their anchor point, or original position, on an issue. How we can change or move a person’s anchor position was first studied in 1961 by Muzafer Sherif and Carl Hovland, and developed the Social Judgement Theory (I know what a terrible name).

You may be thinking, “great, some hotshot guy who is in college is going to preach to us about things they learned in class. Why doesn’t he blog about informing urbanites?” I will not preach, but I will suggest this theory will assist when it comes to talking about agriculture and the issues you hear every day.

The Social Judgement Theory states that people hold an anchor point or their preferred position on an issue. When the public is presented with a message, they have different latitudes by which they judge the message depending on how important the topic is to them or ego-involvement. They can be three different categories of latitude: acceptance, rejection, and non-commitment. The higher the level of ego-involvement, the importance an issue is to our self-identity, the smaller the latitude of acceptance. Social Judgment theory also discusses two different perceptual processes, called assimilation and contrast. These two effects occur when a message is very close to the listener’s own attitude (assimilation) or disagrees (is highly discrepant) with the audience (contrast). The most effective alignment occurs when a message falls within a healthy range of our latitudes, i.e., not too close and not too far from our anchor position.

Let me use an example to explain how this theory works. Six months ago, Bill Nye participated in a video produced by Now This about GMOs. His original, or anchor, position was that GMOs were wrong because he “believed that you couldn’t predict the effect of a novel species, a new type of corn for example, on the ecosystem.” His position was changed after talking with Robb Fraley, a ninth-generation farmer from Iowa, and someone from the Department of Agriculture who showed him the benefits of GMO crops. While some will dispute the credibility of Bill Nye, having him present the message lowers the level of ego-involvement and people are apt to move along the lines of latitude. The problem with the video is he mentions that Fraley is working for “the great evil” (which is in bold and bigger font) Monsanto. While people know that GMOs were initially marketed by them, Nye mentioning the name and the phrasing makes the message discrepant and heightens their ego-involvement. To couple with this, Nye also discusses that GMOs “don’t necessarily save money on pesticides.” While this is untrue, the mention of pesticides and this statement reaffirms any preconceived notion the public may have about GMOs. This was demonstrated by the comments on the video about Monsanto and the perceived evils of the corporation and the use of pesticides. Comments such as, “GMOs are raised for the purpose of chemical companies making money on poisons such as glyphosphates [sic].” These statements raised reactants as the mention of Monsanto and pesticides are issues that people have strong beliefs and attitudes about.

A better message would not only omit to mention Monsanto but would expand on the concept of hybridization and the correlation between GMOs and plant breeding. It would talk about all the products that people use every day that come from these crops and how it is possible with GMOs. In other words, it takes moving the bubble a little to get to the position you are trying to convey and to repeat the message. I foresee the same situation is going to happen with CRISPR technology. Despite the call for consumer education, there is already the correlation between it and GMOs. Yes, this has been tried before, but it requires reinforcing a unified message from those in the industry, trade groups and bloggers related to agriculture. The theory also states that if the message is beyond the latitude of acceptance, it requires repeated exposure. An example is the latest campaign from PETA calling for a change in expressions using animal words. It was talked about on talk shows and on social media both good and bad, but the message received exposure and may move some people’s latitude to what they were trying to accomplish. How many times have we seen or heard that one annoying commercial for a business and yet can sing the jingle or recite their tagline? With the Social Judgement theory, some of the messages that fall in other parts of the latitude of rejection might be persuasive if the messages are strong. We just need to craft information within these guidelines to change the attitudes and beliefs of how consumers feel about issues in agriculture.

 

Opinion – The Future of Agriculture Communications and Communicators

The need for those in the Agriculture Communications sector will be imperative in the future. With the convergence of technology and agriculture, someone needs to disseminate that information and convey it to farmers and the general public. Our role as Agriculture Communicators is part-scientist, part tech-guru, part dietician, and part-teacher and we impart that information to communicate it to our audience.

It wasn’t that long ago that the primary means to communicate advances in agriculture was in print or radio. Audiences for agriculture information were rural based or farmers, and they were looking for information and education on techniques to improve their agriculture practices. With the advent of technology, agriculture communicators have progressed from a mostly journalism-based craft to media production, web design, strategic communications, and social media. With the emergence of technology, agriculture communicators can reach a bigger audience. The problem with technology is that it has created an echo chamber of farmers and consumers, who sometimes don’t see eye to eye.

I created this blog with the aspiration of connecting agriculture and the urbanite, and I am not alone in this endeavor. As more generations of urbanites become less connected to where their food comes from, it has created what some term as a “green divide.” Being born and raised in Los Angeles and other urban areas throughout California, we have a romantic notion of the farmer’s market as a place to get a bouquet of flowers, a cup of coffee, and vegetables from small family farmers. Godfrey and Wood wrote, “Shoppers’ perceptions of agriculture are largely based on clouded childhood memories, second-hand information and the occasional horror story in the media” (2003). Consumer perception reported by the media include dangers with GMOs, the contribution of livestock to greenhouse gases, environmental degradation, and animal welfare issues.

Forty-four percent of consumers stated that their primary source of animal welfare concerns was from the Humane Society for the United States (HSUS) and People for the Ethical Treatment of Animals (PETA) and that information provided from the industry were the least sourced information.

Despite numerous studies from scientists and the EPA stating that agriculture in the United States contributes about 9 percent to greenhouse gases, articles and news stories report studies that call for a three-fold increase in the consumption of beans and pulses and a 75 percent reduction in the consumption of meat. Consumers are under the perception that feedlots are how beef is raised and that grass-fed is a superior product. Until I became involved in agriculture, I was one of those people. Despite efforts from the beef industry, the message is not getting across to the consumer.

If consumers are responding to HSUS and PETA, what is it about their organizations that their message is able to persuade them? Why is it that people who spread misinformation have more followers than the people involved in the industry?

The problem is a general mistrust of the scientific community. As Shanto Iyengar and Douglas Massey (2018) note, “shifts have enabled unscrupulous actors with ulterior motives increasingly to circulate fake news, misinformation, and disinformation with the help of trolls, bots, and respondent-driven algorithms.” Media outlets will have non-scientific people like Food Babe to explain the e. coli infection in romaine lettuce. People will stay within their echo chamber because they do not want to create any dissonance.

What can agriculture communicators learn from this, and how can they craft a persuasive message that conveys what the industry is doing today? There are so many studies, glossy reports, and great graphics that address some of these issues and it is up to agriculture communicators in the future to deliver it.

Agriculture communicators need to be proactive to consumers and technology can assist. In addition to blogs, social media channels, such as YouTube, and vlogs (video logs) could connect farmers with consumers. We need to work within our echo chamber to find a solution to bridge that divide between consumers and agriculture. This involves the cooperation of dieticians, scientists, teachers, farmers and ranchers to work on this cause using technology to create a common ground. It shouldn’t be an us versus them philosophy when it comes to organic versus conventional farming practices; agriculture communicators should use both viewpoints to convey the truths when it comes to farming and ranching. Technology can create a dialogue, and agriculture communicators can be the moderators of that discussion.